We deep dive into the world of your target group
We support you with user research, user requirements and the design of user-friendly interfaces and products:
Audience analysis
Through detailed target group knowledge, you minimize investment risks and resource expenditure. We help you better understand your target group and your customers needs.
- What are the specific requirements and needs of your users in the context of your product or service?
- How do new trends and technologies influence your target group?
- Do your competitors offer a better user experience?
- What are the key elements to consider when launching or relaunching?
User research
Regardless of whether you are in the starting blocks for a new product or service or would like to optimize your existing one: user research is an important component in designing your product precisely for the requirements of your user groups and strategically developing it further.
User Research allows you to:
- Experience first-hand how your users experience your product or service
- to develop a positioning that hits the nerve of your target group
- understand and develop new customer groups and their special features
- reactivate inactive customers
- Evaluate your current offering and the potential for new products and ideas
- To minimize innovation risks, since the development is close to the needs of the market, a simple prioritization of the next steps of all participants is based on the common understanding of the needs of the target group
- the derivation of a product and marketing strategy
User research methods for usability and UX testing
We will help you to choose the optimal test methods
- from a wide variety of methods: qualitative, quantitative, remote, on-site, hybrid, etc.
- for each phase of the product cycle (first concept idea, mockups, click dummies, prototypes, MVP, beta version, ongoing live operation)
- depending on time, budget and other framework conditions
We combine qualitative feedback and quantitative data and show you along the customer journey:
- what points of contact there are between you and your users,
- how users behave and perceive your company,
- which is already going well,
- and where there is potential for optimization.
A few examples of methods that we like to use
- Usability tests
- User Tests
- In-depth interviews
- Focus Groups
- UX Expert Review
- Card sorting and tree testing for intuitive navigation
- UX benchmarking (comparison to competitors)
- Recording of the click and scroll behavior of your users
- Session Recordings
- Form Analytics
- First click testing
- 5 second tests
- Surveys on design, video or audio content
- Customer surveys
User-friendly interfaces
A good UX concept is the basis for a positive user experience (UX).
We support you with UX conception services so that you get from the idea to the user-centric user interface:
- Information architecture & navigation concept
- Interaction conception
- Wireframing
Based on the defined requirements and the findings from the UX research phase, we develop an operating concept for your user interface. We outline the most important views and courses of action in the form of so-called wireframes. If necessary, these can be optimized by further tests on the target group. The final wireframes then serve as a template for design and development.
Uncover your audience's needs, concerns, and motivations
Our customers come from a wide variety of industries - from online shops for razors to complex B2B financial products that are absolutely incomprehensible to outsiders. We don't need to be specialists in your field, what matters is our unbiased perspective and our extensive experience in penetrating deep into the minds of your target group.
In doing so, we often uncover motivations or subconscious thoughts and fears that not even the target group itself is aware of - let alone the companies that want to address them. Our lack of industry-specific glasses gets us closer to the customer's perspective than would ever be possible for our clients, due to their own - absolutely unavoidable - operational blindness.
Two hurdles to good user experience
Our user experience analysis typically reveals two types of stumbling blocks that are responsible for companies not achieving their digital goals:
- usability hurdles and
- mental blocks that prevent users from buying a product or using a service
The Aha! moment
One of our favorite moments in any project is when our user research findings connect like pieces of a jigsaw puzzle, providing a comprehensive overall picture of the target group and clearly showing which stumbling blocks need to be removed.
Solid user research is the best foundation for successful conversion rate optimization.
mindberry has helped us tremendously to better understand our users. Their concrete suggestions significantly improved our UX and conversions. We are glad to have found a professional partner for UX optimizations!
You don't understand how many embarrassingly obvious usability fails you have on your site until mindberry does their audit and doubles your conversion rate.
If your business relies on your website conversions and you have the chance to work with mindberry, JUST DO IT. We did an analysis for different customer groups and got incredibly helpful user insights. The team is very professional and it's fun to work with them!