UXCamp Vienna 2015 Talk: Better User Experience Through User Research
April 22, 2015
The 7th User Experience Camp Vienna took place on April 17, 2015. As co-organizers, we are delighted that this year we broke a visitor record with more than 100 barcamp attendees. Nina Bordet gave a talk as part of the newly introduced business track: Better User Experience Through User Research – Examples from 2 Start-Ups.
Slides of the talk on Slideshare:
Check out the presentation on slideshare here.
This talk showed how 2 start-ups from Berlin (Laremia and Belsonno) were able to quickly gain valuable insights through user research. Many tools and techniques are covered, as well as concrete examples of insights gained and how they served as a basis for split tests and optimization of the 2 websites.
User research is an important starting point for optimizing websites. User research insights helped us increase orders by 250% within 3 months for Laremia and by 300% within 4 months for Belsonno.
Some more background info on our work with the German start-ups Laremia and Belsonno:
What it was like to work with us and the results we achieved together (2-minute video):
More blog articles about our work with Laremia:
Simple techniques to get more visitors to buy your stuff (infographic)
How we seduced women to dress up (and grew conversions by 250% in 3 months)
We are currently preparing a case study about our work with Belsonno, which we will soon publish here on our blog. Register for our newsletter now to receive notifications regarding the Belsonno case study and other profit-lifting updates directly in your inbox.